adtech measurement mvp
adtech | mobile + web
Designed and built a mobile + web MVP for campaign measurement, onboarding early customers and proving the core workflow in 3 months.
Shipped reporting views, event ingestion, and an admin console for campaign setup.
outcomes
- 3-month MVP launch with first paying customers
- Early analytics proving engagement and retention
- Foundation for future attribution features
what we shipped
- Campaign setup + event taxonomy
- Dashboard with rollups and trends
- Customer onboarding + roles
- API hooks for future ad network integrations
stack
- Frontend: lightweight web + mobile shell
- Backend: Laravel services with queued event processing
- Data: analytics rollups + export-ready endpoints
faq
What shipped in the MVP?
Campaign setup, event taxonomy, dashboards with trends, customer onboarding, and API hooks for future ad network integrations.
How long did launch take?
Three months from kickoff to first paying customers, including mobile + web shells and admin console.
What stack backed the platform?
Lightweight web/mobile front ends with Laravel services, queued event processing, and export-ready analytics endpoints.
Can you add attribution or MMP integrations?
Yes—SDK ingestion, webhook listeners, and partner APIs can be added to deepen attribution and reporting.