adtech measurement mvp
adtech | mobile + web
Designed and built a mobile + web MVP for campaign measurement, onboarding early customers and proving the core workflow in 3 months.
Shipped reporting views, event ingestion, and an admin console for campaign setup.
outcomes
- 3-month MVP launch with first paying customers
- Early analytics proving engagement and retention
- Foundation for future attribution features
what we shipped
- Campaign setup + event taxonomy
- Dashboard with rollups and trends
- Customer onboarding + roles
- API hooks for future ad network integrations
stack
- Frontend: lightweight web + mobile shell
- Backend: Laravel services with queued event processing
- Data: analytics rollups + export-ready endpoints