ecommerce ops redesign
commerce | web
Supported an ecommerce team with a redesign and operational tooling during a growth phase.
Focused on conversion, faster order processing, and reliability across web touchpoints.
outcomes
- Improved conversion after UX polish and performance fixes
- Order turnaround time reduced with ops tooling
- Stability gains from CI/CD and monitoring
what we shipped
- UX refresh for storefront and checkout
- Admin controls for inventory and fulfillment workflows
- Performance tuning and error-budget alerts
stack
- Frontend: responsive web storefront
- Backend: Laravel services + ops scripts
- Ops: CI/CD, monitoring, alerting